{"id":1918,"date":"2016-10-13T21:45:54","date_gmt":"2016-10-14T00:45:54","guid":{"rendered":"https:\/\/www.valuehost.com.br\/blog\/?p=1918"},"modified":"2016-10-13T21:45:54","modified_gmt":"2016-10-14T00:45:54","slug":"para-um-seo-eficaz-capriche-nas-palavras-chave","status":"publish","type":"post","link":"https:\/\/www.valuehost.com.br\/blog\/para-um-seo-eficaz-capriche-nas-palavras-chave\/","title":{"rendered":"Para um SEO eficaz capriche nas palavras-chave"},"content":{"rendered":"<p>Para gritar \u201cYes!\u201d ou \u201cBingo!\u201d quando o assunto \u00e9 SEO (search engine optimization) o ideal seria ter poderes paranormais e descobrir por quais frases espec\u00edficas a sua audi\u00eancia est\u00e1 procurando. O que acontece na realidade e que com o uso de palavras certas em seus textos aumenta consideravelmente a ader\u00eancia do conte\u00fado.<\/p>\n<p>Baseando-se nesse fato, o SEMrush \u2013 plataforma online que fornece dados relevantes para profissionais de marketing digital, especialista em desenvolver conte\u00fado e estrat\u00e9gias de publicidade \u2013 destacou tr\u00eas passos essenciais para escolher as express\u00f5es a serem utilizadas para que sua estrat\u00e9gia de SEO funcione.<\/p>\n<h2><strong>Conhe\u00e7a as dicas:<\/strong><\/h2>\n<p>1 \u2013 Selecione palavras-chave relativas ao mercado onde sua empresa atua. Para encontr\u00e1-las voc\u00ea tem algumas op\u00e7\u00f5es:<\/p>\n<ul>\n<li>Use a busca instant\u00e2nea do Google;<\/li>\n<li>Use \u201cpesquisas relacionadas\u201d \u2013 essa op\u00e7\u00e3o fica l\u00e1 embaixo da p\u00e1gina usual de pesquisa no Google;<\/li>\n<li>Observe as palavras em negrito contidas nos resultados da busca;<\/li>\n<li>Adote uma das ferramentas dispon\u00edveis no mercado que t\u00eam a fun\u00e7\u00e3o de identificar palavras-chave.<\/li>\n<\/ul>\n<p>2 \u2013 Analise a concorr\u00eancia: como o p\u00fablico que voc\u00ea quer atingir \u00e9 o mesmo que o seu concorrente quer, observe as palavras usadas por outros empreendimentos do seu setor. Preferencialmente, observe os que t\u00eam destaque no mercado, credibilidade e muitos clientes \u2013 esteja preparado para ser visto como um \u201cinimigo\u201d por seus concorrentes ao adotar esta estrat\u00e9gia. Mas relaxe, faz parte do jogo!<\/p>\n<p>3 \u2013 Fique atento \u00e0s tend\u00eancias e assuntos relacionados ao seu nicho de atua\u00e7\u00e3o \u2013 acompanhe as novidades e crie conte\u00fado relevante com express\u00f5es que s\u00e3o populares nas buscas, sobre elas. Sempre que poss\u00edvel, relacione com seu produto ou servi\u00e7o. Assim voc\u00ea ter\u00e1 mais chances de posicionar bem o seu site\/blog nos mecanismos de buscas.<\/p>\n<p>Com essas dicas, seu desempenho em SEO ganhar\u00e1 forma e o seu neg\u00f3cio conquistar\u00e1 destaque na Internet!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para gritar \u201cYes!\u201d ou \u201cBingo!\u201d quando o assunto \u00e9 SEO (search engine optimization) o ideal seria ter poderes paranormais e descobrir por quais frases espec\u00edficas a sua audi\u00eancia est\u00e1 procurando. O que acontece na realidade e que com o uso de palavras certas em seus textos aumenta consideravelmente a ader\u00eancia do conte\u00fado. Baseando-se nesse fato,<\/p>\n","protected":false},"author":1,"featured_media":1928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":"","footnotes":""},"categories":[64],"tags":[630,48,95,96,529,121,164,629],"class_list":{"0":"post-1918","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-concorrencia","9":"tag-google","10":"tag-keyword","11":"tag-palavra-chave","12":"tag-publico","13":"tag-seo","14":"tag-tendencia","15":"tag-trending"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Para um SEO eficaz capriche nas palavras-chave - Blog da ValueHost<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.valuehost.com.br\/blog\/para-um-seo-eficaz-capriche-nas-palavras-chave\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Para um SEO eficaz capriche nas palavras-chave - Blog da ValueHost\" \/>\n<meta property=\"og:description\" content=\"Para gritar \u201cYes!\u201d ou \u201cBingo!\u201d quando o assunto \u00e9 SEO (search engine optimization) o ideal seria ter poderes paranormais e descobrir por quais frases espec\u00edficas a sua audi\u00eancia est\u00e1 procurando. 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